Engage Families, Build Community, Strengthen Your Mission

Attracting and retaining families in a Catholic school requires a unique blend of strategy, creativity, and mission-driven focus. The Recruitment and Marketing Director Mastermind is your opportunity to connect with peers, share challenges, and gain expert insights tailored to your role.

Through a collaborative and supportive environment, you’ll develop the skills to:

• Build a compelling and consistent brand that reflects your school’s mission.
• Design impactful marketing materials and optimize your online presence.
• Host engaging events like open houses and tours that leave lasting impressions.
• Strengthen communication with prospective families, current families, alumni, and stakeholders.
• Foster partnerships with parishes, parent organizations, and local communities to amplify your outreach.

Each session provides actionable strategies and tools to elevate your recruitment efforts and inspire families to choose and stay at your school. Whether you’re creating marketing campaigns, planning events, or building relationships with stakeholders, this mastermind will give you the confidence and clarity to succeed.

Your next step starts here. Join the Recruitment and Marketing Director Mastermind today and discover how to showcase your school’s mission and values in new and impactful ways.

Our Mastermind Meetings provide a faith-filled, collaborative environment for Catholic school leaders to grow, share, and find solutions to their unique challenges. These one-hour sessions take place twice a month during the school day, ensuring they are part of your professional workday and not an additional evening or after-school commitment.

Each meeting follows a structured format:

• Prayer: We begin with prayer to center our time together and seek God’s guidance in our work.
• Check-Ins: Participants share updates, successes, and challenges since the last meeting, fostering connection and support.
• Focused Discussion: The core of the meeting is dedicated to a key topic from the curriculum or an issue raised by a member. This time allows for collaborative problem-solving, peer input, and expert insights tailored to your needs.
• Goal Setting: Members identify actionable goals for the weeks ahead, ensuring that the session leads to practical progress.
• Closing Prayer: Each meeting concludes with prayer, leaving participants renewed in faith and focused on their mission.

This format ensures that every session is meaningful, productive, and integrated into your professional responsibilities, helping you lead with clarity, confidence, and purpose.

The Recruitment Director Mastermind curriculum equips Catholic school recruitment and marketing directors with the tools to effectively attract, engage, and retain families. Participants will explore strategies for creating compelling marketing materials, strengthening branding, and building a consistent online presence. The program also delves into hosting impactful events like open houses and tours, fostering partnerships with parishes and parent organizations, and leveraging communication tools to engage prospective and current families. With a focus on leadership, collaboration, and practical solutions, this curriculum empowers recruitment directors to confidently showcase their school’s mission, values, and community.

This content area equips recruitment directors with strategies to create a compelling and consistent school identity. Participants will learn how to design impactful marketing materials, build a cohesive brand, and utilize resources to enhance visibility. Sessions focus on maintaining consistency in messaging across platforms, optimizing the school’s online presence, and effectively using social media to engage prospective families and stakeholders.

Effective communication is central to recruitment success. This area covers engaging prospective families, building trust with current families, and fostering connections with alumni and past families. Directors will explore how to craft tailored messages, leverage social media, and utilize newsletters and other tools to communicate the school’s mission and values clearly and effectively.

Recruitment events are vital touchpoints for prospective families. This area focuses on planning and executing impactful events such as tours, open houses, and onboarding sessions. Directors will also learn strategies for recognition and celebration of student and staff achievements, showcasing the school’s vibrant culture and community.

Strong partnerships amplify recruitment efforts. This content area teaches directors how to collaborate with parishes, parent organizations, and school boards to increase visibility and support. Sessions also explore leveraging parent ambassadors, engaging local news outlets, and building strong community relationships to enhance outreach and advocacy.

This area provides recruitment directors with the organizational and leadership skills needed to manage their responsibilities effectively. Topics include budgeting for recruitment efforts, delegating tasks to staff and volunteers, collaborating with school leaders, and empowering student ambassadors. These sessions ensure directors are equipped to lead with confidence and foster a team-oriented approach to recruitment.

Strengthen Catholic identity by ensuring your marketing and recruitment efforts reflect the faith and values at the heart of your school. Sessions focus on showcasing your school’s mission through storytelling, promoting service and community engagement as part of your outreach, and fostering authentic relationships that resonate with prospective families and stakeholders. This approach ensures that every aspect of recruitment reflects your commitment to Catholic education and faith formation.